Marketing knowledge imparting process in NYP

The Marketing diploma in NYP provides the students with a holistic marketing education to groom the students into effective and competitive marketer. The first step in the transformation of students will be to instill oral communication skills in terms of allowing students to carry themselves well in front of audience. While this is being carried out, our school proceeds to impart the marketing philosophy to the students so that we can master the basics of the trade. After achieving the first objective, the next step will involve putting the students' marketing skills to a test in the form of practical usage. Apart from the constant challenging and innovative projects that are custom-made for us throughout the semester, we will get the opportunties to hone our marketing skills through special designed programs like TEP (Teaching Entreprise Project) where we will get hands-on experience through client-based projects. After completion of this training, the students will be put to the ultimate test through Industrial Placement Project (IPP) where students will be assigned to independent companies. Students will be assessed on their perfomance from time to time by the company's officer to gauge their competency in the workplace. This will form as a valuable experience when students graduate from the polytechnic and officially step into the working World.